Gro Company is known as the “official” baby sleep bag brand, having sold over 3 million Grobags worldwide with a commitment to promote safer sleep.

Joanne has worked with Gro since 2013 developing and designing baby sleeping bags, bedding and other products to a high standard. Working to a brief and closely with the design team to produce on trend, production ready designs for own brand, Licenses and Mothercare product’s.

The “Say Hello” range was developed by East Coast Nursery in partnership with Baby Sensory, and based on over 30 years of research into the way babies learn and develop.

Joanne was over the moon to be approached to design the characters and toys for this exciting collaboration. Working closely and alongside the development team at East Coast Nursery Joanne is proud of her involvement and the complete range of sensory of toys produced.

This was such a joy to work on and I learnt how important sensory play, textures and colours are for little ones and their development. It gave me so much satisfaction having some of the range for my little one to play with, I loved seeing how animated she was with her ankle rattles and play mat that her mummy had designed - Joanne Cocker

Joanne has designed many ranges of exclusive baby sleeping bags for Mothercare & Gro company , seeing her designs in store was a particular highlight.

Being commercially aware, working to the customers brief , consumer trends and manufacturing costs were things I had to consider when working on the sleeping bags.

I had a lot of fun working on these designs and it was a good challenge to think of innovative ways to produce a set of 3 sleeping bags per season that were different enough, but carried a similar trend and theme so that they co-ordinated in store - Joanne Cocker

Joanne designed a range of printed baby bedding sets for the launch of the Designz collection for Snüz. With unique designs and made from 100% cotton, these printed bedding sets are super soft, lightweight and perfect for newborn skin.

Joanne produced BCT’s yearly Trend edit, an editorial book of the latest trends from fashion to interiors, colours to fabrics. Working alongside the Design Director Joanne produced a series of Important trends predictions that inspired new ranges for the company, they were also presented to major retailers, interior designers and architects. Joanne enjoyed the variety of designing for BCT which included designing own branded tiles and for retailers worldwide.